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Selling Web Design to a Lawyer or Attorney By Kenneth Wilson, WiredBusinessDesign.com. Copyright © 2011. All rights reserved. Law firms are one type of business (of many) that offers opportunity for a web designer. Any lawyer or attorney that wants to increase their clientele should want to be found online. For example, a personal injury attorney is likely to desire a website that is going to be found in searches for their legal practice areas. This way, people who have had a car accident and now need a lawyer can find a lawyer, read over a law firm's site as if it's a brochure (which it is, in many ways), and then make the decision to hire or pass on this attorney. Because professionalism is important in the appearance of a lawyer's website, this is a client that is typically going to want custom work done to graphics, vs a template. The reason is that a lawyer should want to look successful to people who are looking for a law firm to hire. With this in mind, many law firms are good prospects for a professional web designer. Then there is the "add on" business that can take place next, which is the process of going through the personal injury attorney's copy and creating the right words that are going to be noticed in major search engines. When it comes to finding a lawyer or attorney, what are some practice areas that a person can search for to locate possible firms? Consider...
There are many practice areas that you'll find an attorney who will likely want to increase his or her business. If marketing is part of the growth of your business, then these are good prospects to consider contacting. List the benefits of working with you, and be prepared to give examples of how you've helped other law firms (or businesses, if no previous law firms). Read to launch a site for an injury attorney?
There are other articles on this site that address development and coding for any business, not just legal. Please see below.
WEB DESIGN ARTICLES FOR WEBMASTERS  |
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