If you have an eye for style and are skilled at writing and proof reading text, you may be able to build your own website using on of the many free template programs that are available online.
However, if you don't have an eye for style, or you want a website that competes with major brands, such as REI, ESPN, Myspace, or Sears, then it's time to bring in a professional web designer to get the job done.
But you do get what you pay for. If you pay around $400, you're likely to get a cheap website. It's likely to look cheap, and you're not likely to get much help after the site is built. In other words, you're on your own.
Realistically, expect to spend around $800 - $2000 for a high end website, that will compete with major brands, and give customers the impression that your company is a MAJOR BRAND. The look and feel of your site is important, because it's important that it creates a great first impression.
With that accomplished, your website has the best odds of making money and becoming a success.
Choosing a Web Designer
Not every website designer has this kind of skill. Sure, many can build a website, but not many people can build a website that SELLS.
Building a website that sells -- which means customers like, trust, and are compelled to either click on advertisements or click to make purchases -- takes skill.
From choosing a name for the domain name, to creating a graphic header, to wording the headlines, there are many details that an expert website designer is going to implement that many amateurs often overlook.
Build a Website:
How to Make Money on the Internet
Building a Website - Should You Hire a Pro?
How to Choose the Right Domain Name
How to Get a Website Listed in Google Search
How to Choose a Web Host
How to Join an Affiliate Program